Thanks for being with us, !

We are happy to welcome you to the recording of our exclusive event announcing the expansion of our leisure hotel brand TUI BLUE in Asia and EMEA. We were broadcasting live from Dubai.

Greetings from Asia

VIPs from the Asian hospitality and tourism industry are welcoming TUI BLUE to the Asian market. Thank you for joining us today on this special occasion. We look forward to strong and lasting cooperations.

Taicang as a starting point in Asia

TUI BLUE Hotels & Resorts has chosen Taicang, a city close to Shanghai, as one of the starting points for the global expansion. Let’s hear a speech from Mr. HE Yonglin, Standing Member of Taicang CPC.

Watch the recording of our live event

Look forward to multi-faceted presentations with great speakers among others Fritz Joussen, CEO of TUI Group.

Deep Dive Sessions

What do we offer and what do we stand for? Get to know TUI BLUE.

Meet the team

TUI BLUE is a global brand with teams located in Germany, Sweden, UK, Spain and more countries around the world.
Below you find more information about our management team which you will see on stage at our live event.

ARTUR GERBER

Managing Director at TUI BLUE

Artur Gerber functions as the Managing Director of TUI BLUE since its founding in 2015. His expertise is built on many years of experience, lastly as Managing Director at HMS International Hotel GmbH (Maritim Hotels).

Born and raised in Germany and working primarily in the headquarter of TUI BLUE in Hanover, he speaks native German and English fluently.

JANO MARTIN

Managing Director at TUI BLUE

Jano Martin joined the TUI as intern in Group Controlling in 2009. In the following years he worked in the Controlling and Operations Support at TUI AG and eventually became Hotel Portfolio Manager at TUI AG. Since 2015 he is in the function of the Managing Director at TUI BLUE.

Based in Hanover, Germany and working primarily from the headquarter of TUI BLUE there, he speaks native German and English fluently.

LOUISE BATES

Managing Director at TUI BLUE

Louise Bates functions as the Managing Director of TUI BLUE since 2019. However, her TUI journey started in 1997 already. After various positions at TUI UK such as Product & Marketing, Overseas Operations and Merger Integration, she joined TUI Travel and eventually worked for Group Purchasing and Hotel Concepts at TUI Group.

Living in London, working from our UK headquarter, she speaks English fluently.

ERIK FRIEMUTH

Managing Director at TUI Hotels & Resorts, Chief Marketing Officer at TUI Group

Erik Friemuth joined the TUI Group as Group Chief Marketing Officer in 2014. His core expertise as Chief Marketing Officer, he had proven before working for ten years at Vodafone, first as Director Marketing Core followed by the position of the Consumer Business Unit Director and eventually as Chief Marketing Officer.

Born and raised in Germany and working primarily in the headquarter of TUI Group in Hanover, he speaks native German and English fluently.

WESAM OKASHA

Head of Global Development Asia, Greater China & EMEA Regions

Since 2021, Wesam Okasha functions as the head of global development Asia, Greater China & EMEA regions for TUI BLUE. He already fully contributed as senior development advisor to TUI and Robinson brands for many years before, introducing more than 65 opportunities with local joint venture partners for equity placement abroad.

Having acted as senior consultant in different mergers & acquisitions catering-projects before, such as in the role of the vice president sales & services for the emerging markets region for Lufthansa, he owns extensive experience & exceptional relationships within the emerging markets.

Working primarily from Dubai, leading our new TUI BLUE office there, he is fluent in Arabic, English, German, French, Spanish and also conversant in Italian and Hebrew.

JACQUELINE CHENG

Team Head Asia Hotel Development

Jacqueline Cheng joined TUI BLUE as team head for hotel development Asia in 2021. Prior positions such as the managing director of Webin International focusing on hotel project development, pre-opening, operations, and asset management in Asia qualify her to take the lead in the Asian area for TUI BLUE.

Leading our office in Hongkong, she speaks Cantonese, English and Mandarin. 

Natascha Kreye

Spokesperson for TUI Hotels & Resorts at TUI Group

Natascha Kreye joined the TUI Group in 2007 as Trainee in Group Communications. Today she is the spokesperson for the hotel segment at TUI.

Natascha will be on stage and presenting our live event on March 28th.

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