Marketing Power of TUI
As the world’s leading leisure travel company, TUI brand awareness is strong. It’s a well-known brand across the globe. And as our flagship brand, TUI BLUE is fast growing into the same ambitions. By carrying the TUI name and using the smile in our touchpoints we leverage the power of TUI, yet we remain distinctive in our identity as a hotel brand to drive recognition and loyalty. The TUI BLUE branding represents our premium leisure hotel experience from a brand you can trust.