Marketing Power of TUI

As the world’s leading leisure travel company, TUI brand awareness is strong. It’s a well-known brand across the globe. And as our flagship brand, TUI BLUE is fast growing into the same ambitions. By carrying the TUI name and using the smile in our touchpoints we leverage the power of TUI, yet we remain distinctive in our identity as a hotel brand to drive recognition and loyalty. The TUI BLUE branding represents our premium leisure hotel experience from a brand you can trust.

Distribution with fresh perspectives

Combining this marketing power of the TUI masterbrand with a strong positioning as a global hotel company enables us to drive and increase the stand-alone awareness of TUI BLUE to reach new customers around the world. Benefit from being part of a flagship brand in a vertically integrated tourism group and our wide range of distribution services. We are offering fresh perspectives and connections. So let us work together! 

Dedicated brand website tui-blue.com and tour operator websites in 15 source markets

1600 retail stores around Europe

Integrated channel manager with over 600 distributors

Dedicated contact centres

360° Brand Experience

We provide a high-quality end-to-end customer experience. Our fully integrated tourism business allows us to be there every step of the way, from inspiration, the booking journey and through to the holiday experience in our hotels.

Our unique holiday concepts, diverse distribution channels and established portfolio of hotels enable us to create a unforgettable and unique holiday experiences.

Brand Website

Customers can get inspiration and book their next dream vacation on our dedicated TUI-BLUE.com website.

Social Media Management

We support our partners with a global social media strategy and community management on the main social media platforms.

Customer Relationship Management

Our dedicated CRM team developed a loyalty program to increase user engagement on our corporate channels.

Global Multi-Channel Campaigning

Across all relevant channels and markets, our Brand Marketing Team creates brand and sales campaigns to increase revenue and brand awareness.

Content Production & Management

All of our hotels receive a high-end video and photo production. Our AI-based media library makes content management easier than ever.

Branding Support & Distribution

Our dedicated Branding Team supply all information about hotel branding. With an easy to use online editor, hotel partners can design their own branded templates.

Event Management

Whether face to face or virtual, our Event Team is specialised in creating unforgettable events for press and business partners.

Product & Media Cooperation Network

Our network of partners allows us to increase our customer’s brand love. This includes social media influencer campaigns or product coorperations in our hotels.