Marketing Power of TUI

As the world’s leading leisure travel company, TUI brand awareness is strong. It’s a well-known brand across the globe. And as our flagship brand, TUI BLUE is fast growing into the same ambitions. By carrying the TUI name and using the smile in our touchpoints we leverage the power of TUI, yet we remain distinctive in our identity as a hotel brand to drive recognition and loyalty. The TUI BLUE branding represents our premium leisure hotel experience from a brand you can trust.

Distribution with fresh perspectives

Combining this marketing power of the TUI masterbrand with a strong positioning as a global hotel company enables us to drive and increase the stand-alone awareness of TUI BLUE to reach new customers around the world. Benefit from being part of a flagship brand in a vertically integrated tourism group and our wide range of distribution services. We are offering fresh perspectives and connections. So let us work together! 

Dedicated brand website and tour operator websites in 15 source markets

1600 retail stores around Europe

Integrated channel manager with over 600 distributors

Dedicated contact centres

360° Brand Experience

We provide a high-quality end-to-end customer experience. Our fully integrated tourism business allows us to be there every step of the way, from inspiration, the booking journey and through to the holiday experience in our hotels.

Our unique holiday concepts, diverse distribution channels and established portfolio of hotels enable us to create a unforgettable and unique holiday experiences.