CUSTOMER-LED EXPERIENCE DESIGN
We do everything with our customer in mind. We are the market leader in delivering leisure experiences with many years of expertise delivering varied and consistent programmes to international clientele. Tailoring our experiences for each and every one of them.
As caring host, we combine a variety of activities and services in and outside the hotel in a relaxed, feel-good atmosphere so that our guests can create their individual favourite vacation. Modern design, an app as a digital holiday assistant, a professional and holistic fitness and well-being programme, modern and healthy kitchen with local influences, individual service and memorable experiences for all ages make our best-in-class hotel experience.
Enriching and personalised holiday experiences
The TUI BLUE product highlights have been designed with our customers in mind. We tailor the experience to the customer segments we target by property. Including hardware specifications, food and beverage concepts, entertainment and branding adapted to suit the needs of each target group:
BLUE® Guides
Local experts and dedicated hosts which offer individual services for our guests.
BLUE® Experiences
Discover daytime activities, culinary classes, wellness, low key evenings and exciting excursions.
BLUEf!t®
Well-equipped gyms and outdoor areas with
innovative classes. Choose your goal: relax,
energise or strengthen yourself.
BLUE® Design
Modern décor with destination influences make the BLUE® Design tailored for you and your needs.
BLUE® Connect
Includes our BLUE® App – your personal
digital assistant with bookable activities.
BLUE® Taste
Experience live cooking, regional cuisine and
international twists at defined restaurant and bar concepts.
Built on leisure expertise
We bring our wealth of experience. TUI BLUE ensures that you, as our partner, achieve operational excellence with dedicated support for the delivery of your leisure hotel experience. You benefit from constant support of our specialist implementation teams who provide expert guidance and training across all areas such as food and beverage to design and architecture to guarantee successful delivery.
Operating Models that work for you
We provide the foundations for you to achieve that peak performance and seamlessly manage your hotel operations. We offer a range of operating models to our partners depending on your capabilities and needs. From a light-touch approach with guidelines and training assistance to comprehensive support with full delivery from our experienced TUI BLUE team and minimal involvement from the investor.
Model “Guided”
- Staff recruited locally by the hotel
- Virtual core training provided by our team
- Ongoing quality checks & consultancy support
- Detailed specifications and manuals provided
Model “Lead”
- Combination of local and TUI recruitment/training
- Optional “buy-In” for staffing packages
- Core minimum team supplied by TUI for key supervisor roles
- Specialist training with qualifications – virtual or face to face
Model “Managed”
- Fully TUI led team with enhanced CX programme
- Recruitment & training for all specialist staff
- Comprehensive & enhanced specialist training
- Day to day management from HQ and with specialist manager based in destination
- On-going consultancy support throughout the season